Jemira Kajoshi is the visionary founder and managing director of Natyra Ime (“My Nature”), an artisanal enterprise dedicated to crafting natural soaps that celebrate Albania’s rich botanical heritage. Since its humble beginnings in 2015, the company has grown steadily step by step, season by season, while remaining true to its core promise: delivering a 100 % Albanian product that is as gentle on the planet as it is on the skin.

Natyra Ime formulates each bar from cold-pressed, locally sourced olive oil blended with indigenous medicinal plants, sage, lavender, mountain tea, and other wild herbs gathered sustainably from surrounding hillsides. Every batch is mixed, poured, and cut by hand, ensuring that the herbs retain their therapeutic properties and distinctive aromas. Over time the range has expanded beyond classic soap bars to include exfoliating scrubs, solid shampoos, and gift sets, yet every recipe still begins with the same three pillars: pure ingredients, traditional craftsmanship, and respect for nature.

Guided by Jemira’s background in agronomy and her passion for clean living, the company works closely with smallholder farmers and foragers, offering them a reliable market and encouraging organic methods. Packaging is kept minimal—recycled paper wraps and biodegradable inks—because, as Jemira puts it, “a truly natural soap should leave no trace except its fragrance.”

Beyond production, Natyra Ime hosts community workshops on herbal self-care, partners with local schools on environmental clean-ups, and participates in regional fairs to showcase Albanian green entrepreneurship. The venture has also become a modest but inspiring example of women-led business in the rural economy, proving that sustainable practices can go hand-in-hand with steady growth.

 

Our motto: “We take the best from Nature and protect her in return.”